Our Leadership
Extensive clinical research experience. Data and technology expertise. Foundational leadership in patient care. The determination to change patients’ lives for the better. This is what our team embodies.
Colleen Hoke
Co-Founder and CEO
Having held leadership and executive positions at clinical research organizations, specialty providers, and healthcare entities, Colleen has more than 25 years of experience in the areas of business development, organizational management, and executive team building. She was a key member of an executive team that built a successful early-phase research site that was later acquired by a major research corporation, and she has contributed to best practice standards for the Association of Clinical Pharmacology Units (ACPU). Colleen holds a bachelor’s degree of science from the University of Tennessee and is a graduate of the Wharton School of Business Executive Leadership course.
Don Lazas, MD
Co-Founder and Chief Medical Officer
With more than 25 years of experience in patient care, healthcare management and delivery, clinical research, and entrepreneurial innovation, Don is a leader who specializes in the care of digestive diseases. He is a graduate of the George Washington University School of Medicine and received post-graduate and fellowship training at Walter Reed Army Medical Center. He is currently a Fellow of the American College of Physicians and a Fellow of the American Gastroenterological Association.
Jimmy Porter
Chief Financial Officer
Jimmy has more than 20 years of finance, accounting, operations, and business development experience, with a focus in healthcare. He started his career at Ernst & Young and has since held various leadership roles in finance and operations with his last role as Chief Financial Officer of naviHealth, a segment of UnitedHealth Group.
Jimmy graduated from the University of Georgia where he earned his Bachelors and Master of Accounting.
Sonny Terrill
Chief People Officer
Sonny Terrill is responsible for providing leadership in developing and executing human resources strategies that support the overall business plan and strategic direction of ObjectiveHealth. His areas of focus include compensation and benefits, employee relations, succession planning, performance management, and other HR programs that align with the company’s philosophies and business objectives.
Rebecca Little
Executive Vice President, Clinical Strategy and Development
Rebecca Little is an Executive Vice President, Clinical Strategy and Development at ObjectiveHealth in the home office. Prior to joining ObjectiveHealth, Rebecca led the global commercial team for ICON’s clinical research site network, where Rebecca specialized in developing and growing partnerships with both large pharma and biotechs, specifically in the therapeutic areas of Immuno-Inflammation (GI and Derm), Respiratory, CNS, Vaccines, Women’s Health and CVM. Rebecca has worked in the clinical research industry for the last 16 years, both in the research site networks and full service CRO spaces. Rebecca graduated from Clemson University with a BS in Health Science.
Brad Wiedman
Chief Growth Officer
Brad has over 20 years of strategy and corporate development experience with a particular focus on growth. Prior to joining ObjectiveHealth, Brad spent the 12 years improving patients’ access to high quality care by partnering with providers, health systems, and other accountable organizations in both fee-for-service and value-based care environments. Brad received his M.B.A. from the Kellogg School of Management at Northwestern University and his B.A. from Vanderbilt University.
Josh O’Rourke
Chief Technology Officer
Josh has more than 17 years of experience in software engineering, systems integration, and data science. He has spent the last 12 years in healthcare working to lower costs and improve patient outcomes. During that time, he has served in several senior leadership roles, leading technical strategy and implementation for remote patient monitoring, chronic care management, population health, revenue cycle, and automation initiatives. Josh is a graduate of the Georgia Institute of Technology where he studied Artificial Intelligence and Machine Learning.